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Market research solutions for the healthcare domain

We are a full-service healthcare market research firm, providing consulting and fieldwork support in key global regions.

Started in 2014, with focus on India and Singapore, we now provide fieldwork support in 08 countries of the Indo-Pacific region along with the US, Canada, and the UK. 


Welcome to our new address!!!

With expanding geographical footprint and increasing experience in multiple healthcare domain, we realised that the market research team of Oncofocus should have an independent life of its own to cater to the market research needs of the entire healthcare domains. Thus, in Jan'22, the market research team was rebranded as ‘decodeMR’. Enjoy browsing through our site. 

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A repository of our recent case studies and interviews that we publish for our public awareness programs

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BCMA CAR-T Pipeline Landscape 

NOV 2019


Vaccination - Q&A Session with an expert

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BCMA CAR-T Pipeline Landscape 

NOV 2019


Breast Cancer - Q&A Session with an expert



We provide end-to-end solutions that help organizations in achieving their strategic goals in key global regions

Consulting Solutions

We leverage our experience and training in developing solutions that inform your decision making process.

Market Potential Assessment

Brand Perception Studies

Pricing Sensitivity Research

Image by Headway
Image by Neil Thomas

Fieldwork Support

Started in 2014, with focus on India and Singapore, we now provide fieldwork support in 08 countries of the Indo-Pacific region, along with the US, Canada, and the UK. 

Questionnaire Designing

In-depth Interviews

Qual/Quant Surveys

Data Processing & Visualization

We are adept at removing the wheat from the chaff, gleaning meaningful information from huge data sets, and creating visualizations that can easily lend themselves to insights.  

Data Coding

Charting Solutions 

Statistical Solutions 

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Programming & Language Solutions

Our experienced programmers can assist you in programming basic to complex surveys on all major platforms. We have a network of native speakers from all major languages from the Indo-Pacific region.

Survey Programming and Hosting

Translation Support

Transcription Support

Consulting Solutions
Fieldowork Support
Data Processing & Visualization
Programming & Language Solutions


We are maintaining a large panel of hard-to-reach healthcare stakeholders from the Indo-Pacific region, which is continually updated to keep it relevant



Indo-Pacific, due to its diversity, presents a huge challenge to market researchers. Verifothesis®, our in-house proprietary panel, provides easy access to now >20,000 verified and active HCPs from this region. 

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Conference Analysis Tool

A tool to enhance your conference coverage experience is on its way.


More details are Coming Soon! 


Patient Network

This newly launched panel has members from major healthcare ailments - arthritis, diabetes, cardiac diseases, gout, oncology, and others. Our trained moderator can assist you in understanding the patient's perspective. 

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Qualitative Analysis Tool

A tool that can help you in making more out of your qualitative research

More details are Coming soon!



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As a start-up incubator, we review concepts/solutions from early stage medical start-ups frequently. We have been collaborating with decodeMR team (earlier known as Oncofocus) since 2015. The team from decodeMR understands the healthcare/medical landscape and  have access to relevant HCPs/KOLs, allowing us to review our projects quickly and gather actionable insights on emerging clinical trends and market needs. I strongly recommend decodeMR for consulting and research support.

Director, Business Ventures, Trendlines

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