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Consulting Solutions
Unlock the full potential of your healthcare business with decodeMR's Consulting Solutions
decodeMR delivers customized healthcare solutions, optimizing growth, brand positioning, and competitive advantage with actionable insights
Healthcare Expertise
Bespoke Solutions
Cross-Domain Knowledge
Collaborative Approach
Market Potential Assessment
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself" - Peter Drucker
In the healthcare industry, a robust market potential assessment is not just valuable—it's essential. By accurately gauging the market potential, healthcare businesses can make informed decisions about where to invest resources, how to position their offerings, and which strategies will most effectively drive growth and profitability.
We facilitate your business objectives and assess success potential through our wealth of experience in conducting robust research and providing accurate, insightful market analyses. Our services extend beyond conventional market analysis, encompassing:
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Disease burden & Unmet needs evaluation
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In-depth Patient Journey Mapping
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Total Addressable Market (TAM) assessment
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Expert KOL identification, etc.
Brand Perception Studies
"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another" - Seth Godin
Brand perception studies offer deep insights into how your brand is viewed by key stakeholders, from patients to healthcare providers. These studies enable organizations to identify strengths, address weaknesses, and align their brand messaging with market expectations. In an environment where trust and credibility are non-negotiable, understanding and proactively managing brand perception is essential for sustaining competitive advantage and fostering lasting relationships in the healthcare sector.
At decodeMR, we empower brand tracking with strategic insights, facilitating informed branding decisions. By monitoring key metrics such as brand awareness, brand image, and brand loyalty, we enable companies to gauge marketing effectiveness and understand their market position. Our approach encompasses detailed analyses of
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Physician Prescription Behavior
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Promotion Effectiveness
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Competitor Benchmarking
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Net Promoter Score (NPS)
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Social Media Monitoring
Pricing Sensitivity Research
"Price is not just a number on a tag. It is a pivotal element of the marketing mix that communicates value, quality, and positioning" - Philip Kotler
Pricing can make or break your market success. According to a report from the Harvard Business Review, 75% of new products fail to meet the reach their market potential in their first year due to incorrect pricing strategies. In an industry characterized by complex reimbursement systems and varied stakeholder interests, understanding price sensitivity and value perception is essential. Effective pricing strategies not only ensure that products are accessible to patients but also optimize revenue and market share for companies.
At decodeMR we understand that pricing is not just about setting a number; it is about strategically positioning your product in a market where affordability, access, and competitive dynamics are critical. decodeMR provides actionable insights to set competitive prices, maximize revenue, and enhance market share by leveraging a variety of methodologies to determine optimal pricing strategies, including (but not limited to):
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Gabor-Granger Pricing Method
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The Van Westendorp Price Sensitivity Measurement
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BPTO (Brand Price Trade-Off) Analysis
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Conjoint Analysis
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