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Key Stakeholder Engagement Strategy for a Point of Care Device Company

  • decodeMR Team
  • Jun 3, 2019
  • 1 min read

Updated: Aug 25, 2022

(Focus-APAC)


This case study was originally published in www.oncofocus.com on 3rd June 2019


Background: A leading medical device company is planning to launch a Point of Care (POC) device for detecting infectious diseases in Singapore. The company is looking for support with the key clinical stakeholder engagement strategy for its sales team.




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