Go-to-Market Strategy for the UK based Diagnostics Company

(Focus-India)

This article was originally published in www.oncofocus.com on 04th November 2019

A UK-based diagnostics company providing Fluorescence in situ hybridization (FISH) based rapid tests has plans to enter the Indian market. Read more to know how we supported them in designing a Go-to-Market strategy by conducting a detailed market assessment.