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  • decodeMR Team

Product Concept Testing Study for a Global Pharma Company


(Focus-Thailand)


This case study was published originally in www.oncofocus.com on 20th February 2020

A global pharmaceutical company wanted to promote their novel fixed-dose combination diabetes pill in the Thailand market. Read more to learn how Oncofocus helped the client understand the initial impressions of the physicians and assess the market preferences.


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