Quantitative Brand Name Testing for a Global Medical Device Company
- decodeMR Team
- Oct 30, 2019
- 1 min read
Updated: Aug 25, 2022
(Focus- APAC)
This case study was originally published in www.oncofocus.com on 30th October 2019
Our client needs support in finalizing on a brand name that would best represent their portfolio of companion diagnostics services. Read more to know how we used quantitative brand name testing exercises to support the client.
