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  • decodeMR Team
    • Oct 30, 2019
    • 1 min read

Quantitative Brand Name Testing for a Global Medical Device Company

(Focus- APAC)


This case study was originally published in www.oncofocus.com on 30th October 2019


Our client needs support in finalizing on a brand name that would best represent their portfolio of companion diagnostics services. Read more to know how we used quantitative brand name testing exercises to support the client.




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